7 ways to make sure your printed flyer stands out

Today we have decided to look at how to increase the effectiveness of the most versatile member of the print marketing family, the flyer. You can also check out a related blog ‘5 top tips for designing a great poster’ for more great design tips.

Whether you are handing out flyers at an exhibition, displaying them in reception, retail or promotional areas or dropping them through mail boxes, we look at how you can ensure that your flyers stand out from the rest.

IMPACTFUL GRAPHICS AND IMAGES 

A picture speaks a thousand words so the images within your flyer are arguably the most important feature. Striking graphics & high resolution images give your flyer the best possible chance of reaching out to people and getting your message over. Checking out our ARTWORK GUIDE will help you produce the best quality flyers possible.

GRAB THE ATTENTION OF YOUR AUDIENCE

Use an attention grabbing headline- it will be the first thing a person sees and reads. Text should be kept short and punchy, highlighting your offering. The reader should not have to spend any longer than a couple of seconds looking at your flyer to find out exactly what it is about.

USE TESTIMONIALS

There is no biggest trust signal than a positive customer testimonial, especially if the quote details the results they have had using the product/service you are promoting on your flyer.

INCLUDE A CALL TO ACTION

Don’t just put yourself in a readers mind; give them a call to action. Tell the reader to order now, call now or register their interest in your product or service. Sell to them, or capture their details.

KEEP IT SIMPLE...

What is the point in creating such a great flyer, if nobody can understand it? Avoid using over the top fonts. Your font size should also be big enough for it to easily be read.

PUT YOUR DATES AT THE BOTTOM...

Keep all your contact details at the bottom of the flyer; don’t take any attention away from your snappy headline.

PROOF READ, PROOF READ, PROOF READ...

Check everything, the last thing you want is for your audience to see typos. Mistakes are even more important when displaying your own contact information. Make sure any leads don’t escape through a typo!

PHOTOLINE create flyers for a huge range of services. Photoline’s same day and super fast colour flyer printing service produces amazing results in razor sharp high resolution. Our flyers are perfect for direct mail, hand-outs and events. Email us at print@photoline.co.uk for a no obligation quote or call us on 0191 232 5454.