How to get the most out of your leaflet marketing strategy
Here at Photoline, we offer a range of outstanding leaflet printing services using high-speed digital technology to ensure a same-day, fast turnaround. Effective leaflet design and leaflet printing can be a key way to engage potential customers and help you make sure your company gets noticed. Being in the digital age, marketing leaflets are often overlooked and have been branded as old-fashioned and ineffective, however, there are many advantages of using leaflets to market your business or product. They are a low cost and impactful way to promote your services. Leaflets are also ideal for a wide range of business uses including direct mailers, promotional handouts at events and exhibitions, or information material for reception areas and presentations and meetings. Similarly, leaflet printing is an ideal way to showcase business information or services in a high end, contemporary manner. Leaflet marketing distribution is, therefore, an essential part of running a business, whatever the size and scale, get your brand straight into customers homes.
However, if this form of marketing is new to your business then you may not know how to get the most out of a leaflet printing service. It is important your leaflet marketing campaign engages your customers and therefore prompts then to take the call to action and utilise your goods and services. So here are our top tips on how to get this most out of your leaflet marketing strategy…
#1 Run an incentive-based campaign
When producing a leaflet for marketing purposes, a great way to optimise your campaign and general strategy is to include an incentive within your leaflet to engage customers. An incentive could include a discount, giveaway, 2-4-1 deal and so on to attract interest and increase the chance of the individual making a purchase.
#2 Make it eye-catching
Of course, a key aspect of making a marketing strategy effective is to make the leaflet look appealing. If your leaflet is badly designed and poorly printed people will simply discard it so use bright colours in keeping with your brand, pictures and other imagery that complements your company and message. Get creative! If you don’t feel you are able to do so, enlist a graphic designer to help you choose fonts, images, layouts, and leaflet designs. Using a professional company will bring your leaflet to life and help you produce the most effective campaign possible. When ensuring the overall look of the leaflet is how you want your brand to be portrayed you must not forget the content of the leaflet! Ensuring the design and content match up will draw the audience in even further and a punchy, honest title, followed by creative and truthful content will build trust and convey the authenticity of your brand. Another great addition to a leaflet is a customer testimonial. Use it on your promotional material as again testimonials help gain trust and drive sales from other future customers.
#3 Call to action
This may seem like an obvious one, but every good leaflet campaign should include a call to action in which readers are prompted to visit your website or contact you as a result of the information they have been provided with. Display your contact details and explicitly display to customers how they can get in touch with your company and that someone would be more than happy to assist them as and when they do. Display your phone number, business address, website address, and email address clearly and prominently on the leaflet to ensure this call to action is fulfilled.
#4 Editing and final checks
As always when producing a marketing product allow time for checking. Show the leaflet to fellow colleagues and ensure it is readable and effective. Additionally, check for spelling errors, poor grammar, and inconsistencies. Check and double-check contact details and the spelling of any names. Only when you feel the leaflet is faultless can you then send it to be printed.
#5 Working with a good print service
When you have the design of your leaflet nailed, make sure to select the right printing provider for you! Prices can vary so do shop around and be certain before making a decision. Here at Photoline, we work hard to keep your leaflet printing cost down to a minimum and ensure zero wastage. To do so we provide a specialist small print run service, allowing you to produce very small quantities of leaflets (1-50) without incurring high set up charges.
#6 Targeting your audience
Once you have completed your leaflet printing process, it is now essential to ensure your leaflet is distributed to the appropriate audience. Your leaflet campaign may incorporate great design and a clear idea of target audience but it may fall at the last hurdle if you haven’t adequately planned how your leaflet will be distributed. Think about where your customer is likely to be and the cost implications of distributing your leaflets to them. You may want to partner with another company in order to reach your target audience, for instance handing you leaflets out in a restaurant, shop and so on. Some key ways to distribute your leaflet are…
- Hand out your leaflets in the street
- Post leaflets to existing customers on your mailing list
- Place leaflets inside packaged orders
- Get your leaflets into publications and newspapers
- Display your leaflets in your storefront
- Hand leaflets out at events, exhibitions or trade shows
- Tuck leaflets under windscreens
- Drop leaflets door to door
If you are interested in implementing a leaflet marketing strategy for your business and are looking for a leaflet printing service then look no further than Photoline. We aim to provide our customers with the best possible quality print so if you are interested simply visit our website or call one of our friendly team in Newcastle now on 0191 232 5454 to discuss your requirements. Not what you’re looking? Check out our additional printing services page for details on our other services.