Our Top Tips On How To Sell With Print

 

Print is one of the most traditional ways to sell - right? For as long as we can remember, it is a stable, reliable and familiar source of advertising. Being able to touch and feel words, as opposed to on a digital screen can make a massive difference on the impact your message can have and the lasting impression. So how can you sell with print? Let us guide you through…

  

Short Copy

When it comes to writing the content for your print product, any content writer will agree that it’s not always what you say - it’s HOW you say it. Words can provoke feelings, thoughts and actions - utilise this. 

Now of course this all depends on exactly WHAT you are writing for. Don’t think that short copy means less, this is not always the case. Sometimes, it takes more time and effort to tailor your message to be short and punchy. For example, if you are aiming to sell through an outdoor sign or banner, leaflet or flyer or a poster, then always try to summarise the point you are trying to make in as little copy as possible. Short statements can make big impacts, remember. 

 

Listen To Your Customer

When you put out a print product, you put out a permanent product. It is important to get your message spot on, as unlike online versions - they can’t just be edited and updated in a few quick clicks. Before you design and create your product, it is always worth carrying out market research. Listen to your customer and highlight exactly what they are looking for, what they are asking for and solve their problems for them. Tailor your product to cater to this and you increase your chances of attention and ROI. 

 

Be Unique

There’s a lot of competition out there for flyers, posters, billboards and so on. Increase your chances of standing out by thinking outside of the box. Push boundaries and try something new. What makes your service better than your competitors? Hone in on this and utilise it as your USP. 

 

Don’t Settle

Branding is incredibly important in order to gain customer recognition and awareness. But this doesn’t mean that your new print project must adhere to the same structure as all of your past projects. Try something new, perhaps a different design, different font - make your customer take a second look and increase curiosity. 

 

Offer Something Extra

Just because this is a print product, it does not mean it can’t have another use. Why not offer something extra for your customer, for example a barcode that they can scan with their mobile phone to receive an exclusive discount? 

Get In Touch Today!

If you are looking to create innovative, unique and forward-thinking print products, then Photoline is the print company for you! We offer a mass range of print products, with the option of same-day print on certain products and the exclusivity of small print runs. Get in touch today to discuss your project with our team!