Print Trends 2019

Just as 2018 had proven to be a boom for the world of print, the beginning of next year sees a whole new set of print trends to watch out for! Here at Photoline we like to keep ahead, that’s why we have decided to give you our very own print forecast for 2019! As specialists in both small and large format digital printing we know how vital this form of communication is within the world of marketing in order to showcase your business. In our digital age it is still an essential marketing outlet for companies to explore and there can be a number of advantages to using print to reach out to your customers. Print is low cost, impactful and can be widely distributed and is therefore an ideal way to showcase business information or services in a contemporary manner. From leaflets and flyers, perfect bound brochures, hardback books, custom branded ring binders, and premium report printing & binding through to posters, banner stands, signage and vinyl banners, indoor display, CAD printing and much more, Photoline is on hand to ensure you are at the forefront of print trends for 2019.

 

But, why use print?...

 

Print marketing remains a dependable and highly effective ways to boost your business for years to come. Believe or not, direct mail and print advertising is the comeback kid of 2018! Often in the age of the Generation X audience these forms of communication are considered backward, however, the reality is far from it. Print is simple, trustworthy and personal. Make it aesthetically pleasing and important to the audience and it will be a guaranteed success. Digital marketing techniques now seem impersonal and automated as trends show that print marketing will remain a dependable and highly effective way to reach out to your customer on a much deeper level. It is now more common that people sit in front of their computers all day whilst at work, therefore, in their own time many prefer to browse, test, touch and interact with print when search for their purchase. Giving your audience something tangible to hand continues to be a great way to build credibility for your brand.

 

So, are you convinced? Here are our Photoline print trends to watch for 2019...

 

#1 Keep It Clean

Keeping your print marketing clean and simple will always be a winning trend. The saying “less is more” more certainly applies in the instance of print advertising and in the era of digital information overload you can actually more effectively prompt interaction by delivering simplicity. Print that conveys clear, to-the-point message in a simple, clear design can be a great way to draw attention to your products and services.

 

#2 Add Colour

Colour is a science to be taken seriously when it comes to print. Colour sets the mood, communicates the tone and can ultimately be make or break to draw an individual's eye to your print. Draw the theme in with your brand colours if possible, and take inspiration from Pantone’s colour palette suggestions.

 

#3 Personalisation

 

The future of print continues to lie in mass customisation! Personalised print gives more meaning than ever to marketing techniques. Customised posters, highly targeting flyers, direct mailings will give you that leap over your competition.

 

#4 Texture

 

Adding texture to print is a great way to add impact to whatever medium it maybe, be it a pamphlet, flyer and so on. When someone holds you print advertisement it adds sensation to the piece with the different textures and will ultimately create more engagement with the piece. Adding embossing or debossing to the piece in matte and glossy finishes can make things stand out and prove to be a key trend for 2019.

 

#5 The Print/Digital Combo

To get the most out of your marketing techniques, it is most effective to link up your digital and print efforts. This can involve the following…

 

• QR Codes - these codes are a highly effective way to drive people to your website, blog or social media platform and can be very simple to incorporate into your printed materials! Plus they are pretty much free to add so prove highly cost effective.

 

Use Photoline for your print needs during 2019…

 

If you are interested in implementing a print marketing strategy for your business in 2019 and are looking for a printing service then look no further than Photoline! We aim to provide our customers with the best possible quality print so if you are interested simply visit our website or call one of our friendly team in Newcastle now on 0191 232 5454 to discuss your requirements. Not what you’re looking? Check out our additional printing services page for details on our other services.