Top 10 Tips For Designing The Perfect Leaflet

 

A well-designed leaflet can be the perfect marketing tool for your business; something that effectively promotes your product or service in an attractive, digestible format. However, designing the perfect leaflet is a tricky task, especially if you have little to no creative design experience. 

We’ve put together 10 must-have tips to help you create an impressive and informative leaflet for your business.

1. USE AN ATTENTION GRABBING HEADLINE

It’s essential that you grab the attention of your audience quickly and a great headline for your leaflet will do just that. It isn’t always easy to think of an impressive headline. A good start is to think about the essential message or objective of your leaflet and try to condense it into something short and compelling. Once you’ve piqued their interest with the headline, engaging them into digesting the content and wanting to find out more will be much easier. 

 

2. CREATE INTEREST, DESIRE AND THEN ACTION!

The headline is the first step to creating interest, but the effort shouldn’t stop there. If a customer is reading your leaflet on their own, without you there to guide and inform them, will they have everything they need to make the next step?

Inspire them with interesting content and once they’re ready to take action, give them the tools to do so. This means making sure to include a contact number, email and website address as well as social media details so that they know how to get in touch. 

You could even consider incorporating some incentives into your leaflet that further benefits your business. For example, offering 5% off if they ‘like’ you on Facebook. This way, you are boosting your social media following and also generating new customers.

 

3. USE STRIKING IMAGES

It is common sense that captivating images hold a lot of power when designing a great leaflet. If the front of your leaflet does not convey your message effectively, then it is far less likely to have the desired effect on your customers, so choosing striking images that will instantly resonate with your target market is a must.

One large image on the front of a leaflet often conveys a stronger message than lots of little ones. Make sure the images are of the highest possible quality so that the finish produced on the leaflets during printing is of equal good quality. 

You could also feature some good images on the back of the leaflet that further emphasise the benefits of your product or service to your customers. 

Don’t forget: include your logo on both sides of the leaflet!

 

4. BE CONSISTENT WITH YOUR BRANDING

This is something to keep in mind when choosing your images for the leaflet, as well as the general design.

It is important to have a strong brand that is represented in visual themes across all of your marketing materials to link them together. This helps to create better brand recognition and promote your brand as consistent and credible.

 

5. HAVE A CREATIVE BRIEF

Whether you are designing the leaflet in-house or using a design agency to produce your leaflet, a good creative brief ensures that everyone involved is on the same page. The brief should outline the basics, such as the size of your leaflet and what you want to achieve. It is also a good idea to include details such as where you plan to distribute your leaflet, how many copies you would like to print and what the call-to-action will be for your customers. All of these factors can have a hand in the design process.

It is a good idea to always be considering design decisions from the perspective of your ideal customer - does the design appeal to them and do they have all of the information they need to take the next step?

 

6. PRIORITISE QUALITY 

Any good quality printer will be able to advise on producing a high quality leaflet. A significant factor in this is the finish used when printing. In general, a thinner, more flimsy leaflet creates the perception of it being cheap, and is more likely to be tossed to one side, whereas a thicker, higher quality leaflet is more likely to be held onto and read.

 

7. INCLUDE A CALL-TO-ACTION

The most common objective applied to a leaflet is that the customer will read it and get in touch with the business so that they can either acquire more information or commit to the product or service that you are advertising. It is therefore essential that your call-to-action is clear and simple in your leaflet design. This part of the leaflet is essentially where your Return on Investment (ROI) will be generated, so it should be a priority. 

 

8. PROOFREAD, AND THEN PROOFREAD AGAIN!

This may seem obvious, but reviewing the leaflet before sending it to print is an essential step and it should involve more than just hunting for spelling errors. When reading through the final draft, make sure that the content is engaging and easy to read and that the images and fonts are fitting for your target audience.

It is always a good idea to not only get more than one person in your business to proofread the leaflet, but if you can, also request that someone outside of the business takes a look so that you can benefit from a different perspective.

 

9. BE CONCISE

One of the main benefits of a leaflet is that it is a compact marketing material that highlights your key messages in a digestible format, which is why it is imperative that you are concise with your content. 

When you are competing for attention with your promotions, you need to be able to get to the point quickly and effectively. As we mentioned above, striking images and good quality design are a must and the copy you use should compliment this. When reviewing your leaflet, prioritise quality over quantity.

 

10. USE A GOOD PRINTING COMPANY

After putting in the work to design the perfect leaflet, it is important not to fall at the final hurdle. The quality of the printing will reflect the quality of your business, so choose well.

 

For more information on our leaflet, flyer and newspaper printing services, go to the specific page on our website where you will find lots of information on different types of leaflet printing and finishing options to help you showcase your business. You can also call us on 0191 232 5454 or email print@photoline.co.uk