How To Make Your Display Stand Out

 

When it comes to a shop display for your product, standing out in the saturated retail space against your competitors is key as you want to make a lasting impression to potential customers. Whether you are designing a brand new display, or making improvements to an old one, and regardless of where the display is located, there are a number of things to consider to ensure your display is the best it can be. Most people will have an impression on a company's display within the first few seconds of seeing it so it is vitally important that the target audience is considered with an impactful message delivered as well.

Why Is It Important That Your Display Stands Out?

With more consumer choice than ever before, more competitive pricing, and more online brands joining the market, it’s vitally important for your business that you attract attention and entice customers at every opportunity whilst keeping your messaging consistent. You want to be able tell your brand's story in your display however with a limited marketing budget, your options may be limited. This is true for your point of purchase displays, point of sale displays and anywhere your branding features in print.

Here are three factors that demonstrate why a stand out display is important:

To Uphold Your Brand Image

Ensuring you have a stand out display that reflects your brand and product is necessary to uphold your brand image and tell your brand's story. Customers are hard to please, and know exactly what they want and expect from their favourite brands. By creating quality displays you will uphold your brand image in customers minds and ensure they keep coming back to your product time and time again. If you do not do this successfully, you may not quite hit customer expectations and they are therefore more likely to revert to a competitor.

To Create An Impactful Message 

The space you have across in store displays can be limited, so it’s necessary to use them to create an impactful message, rather than a long one that requires time and effort for customers to digest. An eye catching, impactful display can draw customers attention directly to your brand over the competition, resulting in your success over theirs. Sometimes less can be more.

To Encourage Audience Engagement

Having a display that involves the customer in some way is going to help you stand out from the crowd. Whether that is something physical to test or try, freebies or samples on offer, or a call to action for something they can share on social media, creating engagement with your audience will keep you at the forefront of their minds and more likely to stick around and buy. This is a popular marketing strategy adopted by many brands.

Producing an attractive, impactful and stand out display that directly reflects your brand image will encourage not only your existing customers to remain loyal to you, but will also attract new customers towards your brand rather than your competitors. 

So what can you do to ensure you hit this criteria when creating a stand out display for your products?

How Can You Make Your Display Stand Out?

By implementing the following suggestions you’re likely to hit the mark when it comes to your display stands. 

Adhere To Your Own Brand Guidelines

Chances are you’ve spent a lot of time and money perfecting your branding, so use it to your advantage. By applying all your unique brand elements such as logos, fonts, coordinated colour scheme and style, you are reinforcing the brand image that you want to be known for. Customers like the familiar, so if they already know you they’ll recognise it, and if they’re a potentially new customer their first impression will be the carefully thought out brand you have created. 

Consistency across all brand marketing and print materials will only make you stand out more.

Create An Attention Grabbing, Memorable Headline

This is important especially if you’re selling a new product, as all too often customers become disengaged with what they already know and they become passive. By delivering an attention grabbing headline that they remember, you are recapturing their attention.

For new customers, your headline is a chance to make a clear statement of who you are and what your brand stands for, so it’s vital this is memorable to them and resonates with them in order to be an attractive prospect to them.

Make A Lasting Impression

Whether it be the use of bright colours, highlighting a special offer or a bit of fun with the company name or logo, doing something that will have a lasting impression and get people talking will certainly help your display stay in the minds of both passersby and potential customers. There are many popular display tactics and ideas used in trade shows and exhibitions that involve something out of the ordinary which can involve creative stunts and other creative ideas. This is a common marketing strategy used by companies to raise brand awareness by ensuring more people remember their display and therefore remember their brand.

Focus On Getting The Message Across

For the remainder of your display, your focus should be getting as much of the message across about the product on display. Whether that’s bullet points, or imagery that encapsulates the benefits, or an interactive element to draw the customer in, it should generate a clear picture in the customers mind of what they’re purchasing and why they should.

Encourage Feedback & Engagement

Encouraging feedback and engagement from customers will benefit you in a number of ways. Firstly it will make the customer feel valued, and secondly it will give you valuable feedback for improvement. Encouraging engagement holds a range of benefits too. For example you could include your social media profiles or website address, which gives the customer further opportunities to discover more about you, and potentially for them to share their own experiences. You could include a scannable QR code that gives them a discount, or takes them to an email sign up page for further information. 

By applying these means for engagement it shows you want the customers to engage with you, and it invites them into your community to form a relationship as well as to find out more about your brand. 

Photoline Services

If you are looking to create stand out, eye catching, and forward thinking displays then Photoline can help you. We offer a mass range of print products, with the option of same day print on some products. Contact our friendly team in Newcastle now on 0191 232 5454 to discuss your unique requirements.