Why Leaflet Marketing Can Be Valuable To Your Business

Promotional leaflets for your business can be a valuable print marketing tool, and useful for a range of different purposes. Whether your leaflet is a simple flat leaflet, or a more complex folded design the wide range of uses renders it a cost effective, useful, promotional tool. A solid leaflet marketing campaign has many plus sides and is one of the most traditional and commonly used marketing methods for small businesses.

Different types of leaflet marketing

Always a popular marketing method, leaflets are ideal across a range of business uses. Whether it’s for inclusion in a product delivery, a handout at events or exhibitions, a flyer, a leaflet on a reception desk, or a takeaway from a meeting, leaflets allow your target audience to take key information away with them to return to time and time again.

It can be a valuable way to communicate exactly what information you want your audience to retain, in a simple, attractive and easily digestible way. Of course this is providing your leaflet ticks all the boxes when it comes to design. For help in designing the perfect leaflet for a variety of uses, take a look at our top 10 tips for leaflet design.

Why is leaflet marketing important?

With an increase in digital marketing, there is still very much a place for print marketing too, especially for in person customers or events. There are still many individuals who don’t rely on technology, or prefer to have something physical to take away with them, or make notes on.

It is important to still cater to these individuals needs, but it is also important for your business to continue to reach these customers and get the value that leaflet marketing can bring. Effective leaflet distribution is a vital part of a leaflet marketing campaign as it can help form good relationships with a customer base in a target area

The benefits of leaflet distribution

Cost effective

The only major costs with leaflet marketing is producing the actual leaflets themselves as well as employing people to hand them out or alternatively, place them at a point of access. In comparison to other marketing strategies, leaflet distribution is quite a cost effective way to spread your brand or company's message to a lot of people in a local area.

Can Reach Many Potential Customers

It may not be a direct marketing strategy however if you distribute leaflets in an area with plenty of passing traffic, your customer reach has huge potential and could really help raise brand/company awareness. Make sure you include contact details on all leaflets delivered and handed out.

Why could leaflet marketing be useful for my company? 

The most useful benefit of leaflet marketing is undoubtedly the longevity that they bring. The desired information is physically in the customers hands, allowing them to return to it at various times in the future. It could also be passed on to others, shared and easily found. It doesn't get lost in a news feed or someone’s timeline.

Done correctly, leaflet marketing can be a very effective way to generate leads or sales for your company, as response rate to leaflets can be high particularly if it features an incentive such as a discount or offer. If someone chooses to pick up or take a leaflet, they’re highly likely to read it later.

At events, exhibitions or business stands, leaflets allow you to pass on information that you may not have time to explain in person, if a stand is busy or people are quickly passing by. It also gives them something to physically remind them of you later.

Leaflets can also be a great way to cross promote or sell additional products or services, if they are located at reception desks or point of sale locations. Customers have already purchased from you, so providing them with new information on something that they’re already familiar with is likely to re-engage them further once they have left the premises.

Similarly, using leaflets in product deliveries is also a useful way to bring customers back, or to attract new ones. By partnering with other brands they could use your leaflet in their packaging, therefore allowing you to reaching a wider audience. By including a leaflet with the correct design, tone and benefits to existing customers, they’re likely to repeat purchase especially if it gives them an incentive to do so.

Leaflets are an affordable way to distribute your company message and information to a broad audience, with quality print, an attractive design and the longevity they bring. If appealing to your target audience they are a constant reminder for them to act.

How can Photoline help with your Leaflet Marketing?

Photoline provides leaflet printing for clients across Newcastle and the UK. Our printing technology allows us to deliver your print project quickly and to the highest quality, even with a same day turnaround. We provide a range of leaflet printing services, so contact the team today on 0191 232 5454 for a quote.